500K in Additional Revenue in 90 Days for a Backpack Brand

Client Overview

Our client, a leading backpack brand, came to us with a growing business but significant untapped potential in their email marketing efforts. They were missing out on substantial revenue due to a lack of email marketing infrastructure and struggling with severe deliverability issues that were limiting their reach.

Challenges:

1. No Email Marketing Setup
   The brand had no automated email flows or consistent campaigns, which meant they were leaving money on the table.
2. Severe Deliverability Issues
   Their email deliverability was a disaster, with open rates below 7% and most emails landing in spam folders.
3. Zero Revenue from Email
   Without an email marketing strategy, they weren’t seeing any direct revenue from one of the most cost-effective channels in eCommerce.
4. Missed Opportunities
   Without any email setup, they were missing out on repeat purchases, cart abandonment recovery, and other essential revenue-driving strategies.

Our Approach

We tackled these issues head-on with a comprehensive email marketing strategy focused on driving immediate results while setting them up for long-term success.

1. Complete Email Flow Setup
   We built a robust email marketing infrastructure from scratch, including automated flows like Welcome Series, Abandoned Cart, Post-Purchase, and Win-Back sequences. This ensured the brand stayed top of mind for customers throughout their journey.
2. Regular Campaigns
   In addition to automated flows, we created and deployed targeted email campaigns around product launches, promotions, and seasonal events, keeping the audience engaged.
3. Deliverability Fix
   To tackle the deliverability issues, we implemented a simple yet effective trick to warm up their domain, clean their list, and improve engagement. This resulted in open rates skyrocketing to over 50%, with emails landing squarely in the inbox instead of spam.
4. Driving Revenue
   Within 90 days, the brand saw over $500K in additional monthly revenue generated solely from email marketing. By creating a data-driven, customer-centric email strategy, we turned email into one of their most profitable channels.
   

Results:

• Open Rates Improved from 7% to over 50%
  By cleaning up their email list and using advanced segmentation, we drastically improved engagement and deliverability.
• $500K in Additional Revenue in 90 Days
  Email marketing, once a non-existent channel, became a major revenue driver for the brand, generating over $500K in just 90 days.
• Automated System for Long-Term Success
  With fully optimized email flows and consistent campaigns, the brand now enjoys a fully automated system that generates revenue around the clock.