How do you reach out to hundreds or thousands of customers for your ecommerce business with just a few clicks?
There are many correct answers to this depending on who you ask, but email remains a major answer for most ecommerce businesses.
For all the good it does, email marketing has become very easy to implement, thanks to the many email marketing software and tools available today.
Sure you have seen many marketing software out there, and more are being released with great features almost daily.
However, Klaviyo seems to win the hearts of most ecommerce business owners, and for good reasons.
Let’s dive deep into what makes Klaviyo a game-changer, by exploring its features and benefits. We will also go further to discuss strategies to help you maximize your email marketing with Klaviyo.
A Brief Overview of Klaviyo
Klaviyo is a marketing automation platform designed to help ecommerce businesses acquire, convert, and grow their customer base through email and SMS marketing.
That’s not all to it, as the platform features a lot of other tools as well. This explains why it has become a solution for over 143,000 businesses worldwide.
About revenue, in 2022 Klaviyo email marketing generated over $2.2 billion in sales for users.
It doesn’t stop at the monetary benefits, as there are more reasons to choose Klaviyo for your email marketing. Let’s walk you through them.
Why Choose Klaviyo for Email Marketing?
Like earlier stated, ecommerce email marketing remains one of the most effective channels for businesses.
Klaviyo amplifies this potential by offering tools that go beyond basic email sending. Here are some of them.
1. Seamless Integration
It is obvious Klaviyowas designed with eCommerce in mind. Its integrations with platforms like Shopify allow businesses to sync historical and real-time data.
From tracking a customers’ browsing history, purchase behavior, or abandoned carts, Klaviyo pulls this data into a unified profile.
Thanks to its robust data-driven approach and seamless integrations with platforms like Shopify, WooCommerce, and Magento, you can actually do more while relatively spending less in the long run.
This helps ecommerce businesses target campaigns that hit the mark.
2. Advanced Segmentation
With Klaviyo you don’t have to send generic emails and just hope they convert.
Klaviyo’s segmentation capabilities let you divide your audience based on demographics, purchase history, and engagement levels.
You can even go further to segment predictive attributes like risk and lifetime value. This ensures your emails are sent to the relevant recipients, which in turn increases open rates and conversions.
3. Powerful Automation
A reliable automation is a key that makes Klaviyo stand out. From welcome messages to abandoned cart reminders, Klaviyo’s custom flows save time and deliver personalized messages promptly.
You can insert product recommendations, discount codes, or custom messages based on a recipient’s behavior.
This makes every email feel tailored to each recipient. Automated emails have been shown to drive 14 times higher revenue per recipient compared to manual campaigns, according to Klaviyo’s data.
4. AI-Driven Insights
AI is getting integrated with almost everything digital and Klaviyo is not left behind. With Klaviyo’s AI tools, like the subject line assistant and predictive analytics, you no longer have to rely on assumptions when making marketing decisions.
The platform can forecast a customer’s next purchase date, estimate their lifetime value, and even suggest outreach content that boosts engagement.
Unlike many email marketing tools, Klaviyo combines a customer relationship management (CRM) system with an embedded Customer Data Platform (CDP).
These are all powered by machine learning, which implies it will get even more precise in the future.
5. Omnichannel Capabilities
While email may be its most popular feature, Klaviyo also supports SMS, mobile push notifications, and integrations with social media platforms.
This allows for cohesive marketing strategies. The omnichannel approach ensures you reach customers where they are in their digital comfort zones, thus enhancing the customer experience.
There’s more. Klaviyois built to collect and analyse customer data through purchases, website behavior, and sign-up forms.
Users can easily use the platform to get these data analysed from individual channels. This allows marketers to craft campaigns that resonate deeply with their audience, driving engagement and revenue.
6. A/B Testing
Perhaps you’re not sure which subject line or Call-To-Action will perform best.
If that is the case, Klaviyo’s A/B testing feature lets you experiment with different data combinations.
It also delivers the winning version to your audience automatically. Remember, it is highly recommended you keep tweaking your outreach emails even when it seems to be converting.
This way, you can explore and eventually settle on the best strategy for your ecommerce business.Nowyou’re familiar with some of Klaviyo’s key features, let’s take a look at how to integrate the software in your ecommerce business.
How to Integrate Klaviyo in Your Ecommerce Business
As awesome as Klaviyo is, you can only utilize its features if you integrate the software in your business. Here’s a guide to do just that.
First, you obviously have to create a Klaviyo account. You can easily do this by signing up on the Klaviyo website.
Remember Klaviyo has a free trial plan. We recommend you opt in to it if you are new to the software or ecommerce marketing.
Most new users take advantage of the free trial plan to learn the intricacies of the platform, before subscribing to the paid plans.
We recommend you do same to get the full value of your subscription when you opt for the paid plan.
You will be required to input some essential information, like your business name, company name, website, and email address.
Next, integrate the software with your ecommerce platform by following the prompts. This will sync data and all information needed.
These prompts could vary, depending on the plan you subscribe to, but it will sync data and all information needed.
Now, build your email list and segment customers. This will help you craft and deliver the right mails to the right recipients. You will also craft your email templates at this point.
Finally, set up automated workflows by simply following the prompts. With this, you can ensure emails triggered by certain activities are sent out on time.
Klaviyo Email Marketing Strategies
The next question should be “What strategies do you utilize to ensure you’re making optimal use of Klaviyo”? Let’s look at them.
1. Segment Your Audience for Targeted Campaigns
With Klaviyo’s advanced segmentation tools, you can divide your email list based on customer behavior, demographics, or purchase history.
For example you can create segments for frequent buyers and inactive buyers. This will help you tailor email subject and content to each group.
We recommend you offer discounts to re-engage inactive users, and upsell complementary products to loyal customers.
2. Set Up a Welcome Series Flow
This is a welcome email series for new subscribers. It aims to introduce your brand and build trust.
You can start with a warm greeting, share your brand’s business values, and include some incentive like a discount.
We recommend you space out 2-3 emails over a week.
Klaviyo’s custom flow makes this easy with its templates and triggers based on sign-up activities of customers.
3. Abandoned Cart Emails
Abandonment carts affect nearly 70% of online shoppers. By setting up an abandoned cart flow in Klaviyo, you can send reminders within 2 hours of abandonment.
Follow this with a second email 24 hours later, with a stronger call-to-action or discount. By using customer data to personalize, these emails will increase the likelihood of recovery.
4. Predictive Analytics
Klaviyo’s predictive analytics can forecast customer lifetime value, risk, and even next purchase dates. You can use this to target high-value customers with VIP offers, or send restock alerts to frequent customers.
This approach ensures you reach the right people with the right message, and at the right time.
5. Optimize Timing
Klaviyo has a smart send time feature. With this, you can analyse when your subscribers are most active, and schedule emails accordingly.
You can test different frequencies, like weekly or bi-weekly. With this feature, you space out emails based on engagement levels, to avoid overwhelming your customer base.
6. Omnichannel Approach
Remember we mentioned Klaviyo is not just an email outreach platform. Do not forget to integrate and use other outreach features for a wholesome approach.
This includes SMS and push notifications, while you reserve detailed content like newsletters for email. Ensure subscribers opt in to SMS, and use segmentation to avoid mixing up your customer base.
Also Read – Klaviyo vs Mailchimp
Conclusion
From the features and tools we have explained, Klaviyo is clearly not just an email marketing tool.
It is a growth engine for ecommerce businesses willing to invest in personalization and data-based decisions. By integrating it into your ecommerce platform and following the strategies outlined here, you should be recording positive improvements. For more strategies and tips, book a FREE discovery call with us today.
