Did you know the average person gets bombarded with over 120 emails a day? In such a crowded inbox, your email’s subject line is your first, if not the only chance to grab attention.
In fact, nearly half (47%) of recipients decide if they will open an email based on the subject line.
For e-commerce businesses, a powerful subject line can be the difference between a sale or your message getting lost in unopened messages.
But how do you write subject lines that grab people’s attention, spark curiosity, and drive them to take action?
In this blog, we’ve put together a list of the best email subject line ideas to write e-commerce emails, together with tips to help you create captivating subject lines for your email campaigns.
If you’re looking for inspiration, here’s a list of email subject line ideas tailored for different e-commerce campaigns. These examples will help you capture attention, boost open rates, and ultimately increase conversions.
1. Welcome Email Subject Lines
When a consumer puts their email address into your email-collection pop-up box and receives the first email they receive in their inbox is a welcome email. This is one of the most important flows because it usually sets the tone for how you interact with your customers. So here are some tried-and-true subject lines for the different flows:
1. Let’s begin the journey, shall we?
2. You’re now one of us, Steven!
3. Mike, here are your exclusive benefits
4. Welcome to the family, Moses
5. Welcome aboard, Luis
6. Thank you for choosing Riveras, Nadia
7. Thanks for joining, Abby
8. Your adventure starts here, Coker
9. You’re in George, congrats!
10. Welcome to exclusive offers and surprises!
11. A red carpet welcome for you, Susie
12. Welcome to your online haven, Magdalena
13. New adventures await you, Rita
14. Welcome to the club, Andrew
15. Brian, now we jive together!
16. You are now a VIP, Sly
17. We’re delighted to have you at Shooters.
2. Promotional Email Subject Lines
Promotional emails highlight new products or special offers with the aim to stimulate customer interest and encourage purchases. Creating interesting subject lines is important for enticing recipients to click through. Here are good examples of subject lines forthcoming discounts and deals:
18. Free Shipping! Only today, hurry!
19. Weekend Sale: Countdown Begins
20. For VIP members: 40% OFF!
21. Gear up for the weekend SALE, Maria
22. Get 50% off everything! (24 hrs only)
23. Upgrade with 20% OFF!
24. Time’s running out: Get [Product/Service] with 20% Off
25. BOGO Sale in 3…2…1…
26. You’re invited to the SALE, Joe
27. 25% OFF Sale (Extra 10% for early birds)
28. 30% OFF till stocks last, hurry!
29. Free Shipping on Orders of $35+
30. Shhh… Secret sale for VIPs…
31. Our Biggest Sale EVER (Ends in 3 hrs)
32. New In: First 100 get 20% OFF
33. Summer Flash Sale: 25% Off Everything!
34. Grab [Product] before it’s gone: Only [Number] Left!% OFF
35. Exclusive Deal: 40% Off for VIPs
3. Abandoned Cart Subject Lines
E-commerce business owners understand how it feels when a customer adds a product, but does not complete the purchase.
Abandoned shopping cart emails are a powerful tool that any brand can use to entice shoppers who have expressed an interest but have not completed their purchase.
Here are some abandoned cart email subject lines from our abandoned cart email strategy that will motivate customers to return and complete their transactions:
36. You know you want it
37. I thought we had something special
38. Hey, is this yours?
39. A slight change in your cart order
40. We have a gift inside
41. One last chance, will you take it?
42. A full cart is only half the joy
43. Magic: Turn your cart into a gift box!
44. The cart is feeling lonely without you
45. Finish what you started
46. Rescue your ca(r)t now!
47. You left some great things behind
48. 15% off your whole cart!
49. Check your cart for surprise Lucas
50. Claim your cart + Free shipping
4. Fear of Missing Out (FOMO) Email Subject Lines
The fear of missing out (FOMO) is a psychological principle that is nearly impossible to overcome.
You can exploit this anxiety in your subject lines by including scarcity (limited availability) or urgency (limited time).
Email subject lines including time-sensitive terms such as “urgent”, “breaking”, “important”, or “alert” have been shown to enhance email open rates.
Here are some good examples of email subject lines that make use of FOMO:
51. You’re missing out on points
52. [URGENT] You’ve got ONE DAY to watch this…
53. Uh-oh, your prescription is expiring
54. [WEEKEND ONLY] Get this NOW before it’s gone…
55. Your 7-figure plan goes bye-bye at midnight…
56. Annie, Earn double points today only
57. Tonight only: A denim lover’s dream
5. Thank You for Purchase Email Subject Lines
Thanking customers for their purchase is a kind gesture that helps you create a long-term relationship with them.
As a result, marketers are happy to send thank you emails to customers after they make a purchase. With catchy subject lines, they’ll be read and appreciated.
You can check them out below:
58. Thank you for choosing Gravel Shoots, Vivian
59. Thank you for your purchase, Joseph
60. Thanks for shopping with us, Bill
Your trust means everything to us, Jimmy
61. Cheers to your purchase, Gloria
62. Every purchase motivates us, thank you!
63. We’re celebrating your order!
64. We’re thrilled you chose us, Eddie
65. Hymar, Your support means the world!
66. Your order made us smile. Thank you, Cynthia!
67. You are one amazing customer, Abigail
68. Your trust fuels our efforts, Betty!
6. Shipping Information Email Subject Lines
Every online shop must give out a shipping confirmation email. Your consumers will be reassured knowing where their order is.Here are some unique subject lines for shipping confirmation emails.
69. Jerry, your tracking link inside!
70. Yay, your order is on its way!
71. The bag will reach your doorstep soon!
72. Julie, your order is on its way!
73. Your product is en route
74. Important: Shipping details & status
75. Exciting news: Your bag is on its way to you!
76. Here’s your tracking link, Emily
Usually, it can be very difficult to find new customers in today’s competitive world. You also don’t want to lose consumers you care about, so you go above and beyond to re-engage them. Winback emails is a common strategy for doing that. It’s a solid start, especially with compelling subject lines. They include:
77. Long time no see: Exclusive deal inside!
78. It’s not the same without you!
79. We want you back, Sydney
80. Let’s rekindle the flame: 20% OFF
81. We miss you, Evelyn.
82. Our love story isn’t over, Donald
83. We’ve got something special just for you
84. Sweet surprise awaits, Stuart
85. Just for You: 25% OFF
86. Come back and Save, Hughes
87. Get 20% off your next purchase, Jeff!
88. Have you forgotten about us?
8. Referral Email Subject Lines
Referrals are highly important in email marketing. They bring in reliable contacts and potential customers. But in order to convince your audience to make those referrals, they must first open your email, right? You can get ideas from the example below:
89. Invite a friend and get 50% OFF
90. Refer and earn special rewards, Sammie
91. Marilyn, double the fun, and invite your friends!
92. Spread the love, David
93. Your next meal on us, Tommy?
94. Discount for both you and your pal!
95. Shop together, save together!
96. Get rewarded for being a good friend
97. Refer friends & enjoy exclusive perks!
98. Friends that save together, stay together
99. Refer friends, unlock special offers!
100. Are you a good friend, Cassandra?
101. Derrick, don’t your friends deserve the best?
Have you ever ignored a subject line that made you laugh? I’m guessing your answer is no!
Being hilarious and catchy needs more thought and creativity, but it can increase your open rates.
Below are some funny email subject lines that will make your subscribers laugh:
102. Licking your phone never tasted so good
103. We Like Being Used
104. 404 – Your motivation not found
105. Boom shakalak! Let’s get started.
106. This email is cholesterol-free.
107. Oops, we accidentally made our products so amazing.
10. Catchy Email Subject Lines
Catchy email subject lines make people curious and excited to open the email. You can either make your subject line bold, surprising, or sound like a friendly chat. Here are examples of catchy email subject lines:
108. You’re missing out on this game-changing tip
109. The secret trick experts don’t want you to know
110. Too busy? This 5-minute hack will save your day
111. Warning: Don’t make this common mistake
112. Get this free guide before it’s gone
113. We made this just for you, open up!
11. Curiosity Email Subject Lines
Curiosity makes people want to know more. You can use this by making your subject line feel unfinished, like a mystery that can only be solved by opening the email.
To spark curiosity, you can ask a question, hint at something exciting, or say something that sounds surprising or unusual.
Below are great examples of subject lines that induce curiosity:
114. Don’t miss this sneak peek
115. Here’s the product you’ve been waiting for
116. We made this new product just for you
117. Wanna know something special?
118. We can’t believe this just happened
119. This shocked us
120. Gift inside. Open this by 9 pm to see it
Tips for Crafting Catchy Email Subject Lines
Before picking a subject line for your ecommerce emails, keep these tips in mind so that you can get the best open rates possible.
It should be understood that understanding your target audience is important for the success of any marketing strategy.
Knowing who you’re sending the email to and why is essential for determining where to begin with your subject line.
The truth is that subscribers get bored quickly. If you want to draw in first-time openers and long-term dormant subscribers, your subject line should not make them think, “Oops, here’s that weekly newsletter that I always ignore.”
You should keep things fun and enticing. Writing unique email subject lines is the most effective approach for doing this.
Since nearly all customers check emails on mobile phones, optimizing your subject lines for mobile is important. Send yourself a test email to preview how your subject lines will look like on mobile devices.
Conclusion
Your email subject line is the golden key to unlocking higher open rates, more clicks, and ultimately, more sales. You don’t have to figure it out alone. With the right strategies, tools, and a sprinkle of creativity, you can turn your subject lines into irresistible invitations that drive results.
Ready to transform your email game and skyrocket your success? Let’s make it happen. Book a discovery call with our email marketing agency to know how we can help you grow your business.
