Welcome emails are a surefire way to make new customers and visitors to your e-commerce store feel welcome. Imagine walking into a huge shopping mall with diverse products spanning aisles.
It will be a great relief that when you get to the main entrance, a customer guide approaches you and calls you by name, offering to give you a tour of the mall and explain details of each product you show interest in.
That is what a welcome email does, and even more so for e-commerce platforms. Crafting them to fit nuances for everyone might sound tricky, but not to worry, we have great examples to inspire you.
What Are Welcome Emails?
Before we get to the examples, let’s get a quick rundown on what welcome emails are, and how important they are to e-commerce. Welcome emails are mostly automated emails sent to first-time subscribers and customers.
They are targeted to cover the basics of what customers are to expect, and should close with a guarantee of clarification should there be a need for one on products and policy.
If you want customers to feel welcome and at ease for a long-term business relationship, a detailed welcome email is your best bet.
Why are Welcome Emails So Important?
To start with, they are your first and usually only chance to create a great impression. Over 77% of customers just surfing the net admit they stuck to certain e-commerce sites due to the welcome emails they received, as those emails answered questions they didn’t even know to ask!
Here are more reasons you should incorporate welcome emails in your ecommerce email marketing strategy:
1. Personalization Perks
By personalizing the emails to include customer names, they foster trust between the customer and the brand as they give each new customer a sense of importance and an unwritten promise of being attendedto quickly.
2. Customer Retention
More customer retention has been recorded by platforms that use welcome emails.
This is obvious as customers and visitors appreciate platforms that follow up on customer subscriptions rather than ones that merely act like self-checkout stores.
3. Brand Name Reinforcement
They are a great avenue to reinforce the brand name on customers, and this can easily be achieved by regular follow-up emails.
In addition to the previous point, they encourage further interaction when social media links to the e-commerce platform are included.
With these points made, let’s take a look at the various types of welcome emails you should incorporate into your brand as an ecommerce owner.
Types of Email Welcome Emails
With the tips given, here are actual pragmatic templates you can adopt to get stunning conversions.Also we mentioned the best email subject line ideas with templates.
1. BobbieSubject Line: Hi, we are Bobbie
Bobbie is a top-quality baby formula created to be as similar to breast milk as possible. It stands out for using organic, high-quality ingredients.
Its welcome email is just as special, featuring a personal note from Bobbie’s co-founder and CEO. The message shares the brand’s story and creates a genuine connection with parents.
What makes this email great: The phrase “our babies made us do it”is highlighted in a bold green strip, making it eye-catching and playful.
2. PopSmith
Subject Line: Your Secret to Perfect Popcorn Every Time
Popsmith is all about making popcorn moments extra special. Their popcorn popper and pre-measured kits make stovetop popping easy and fun, bringing a fresh twist to a classic snack.
Their welcome email is just as exciting, warmly introducing new customers to the brand. It highlights how each crunchy batch of popcorn creates a memorable experience. Plus, it includes a 10% discount on the Popper starter kit, making it even easier to get started.
What makes this email great: The phrase “ignite an extraordinary moment” stands out, adding a sense of excitement and fun, and making readers eager to start popping.
3. Velasca
Subject Line: It’s time to take the first step
Velasca welcomes new subscribers with a warm and friendly message, making them feel like part of the family. They also include a special discount to encourage customers to check out their products.
What makes this email stand out is the promise from the founders, which helps build trust and gives new subscribers a glimpse into the brand’s vision.
To make it even better, Velasca highlights their Instagram account, inviting customers to explore their products and stay engaged with the brand.
4. Obvi
Subject Line: Don’t lose your 20% OFF code
Obvi is a brand that helps people feel and look their best in a natural way. Their products, packed with collagen, support health and wellness while making weight management easier.
Their welcome email is just as warm and personal, with a message from Ashi at Obvi. It’s thanking new customers for joining the community. The email also highlights the brand’s mission and shares exciting perks like freebies, recipes, and guides to look forward to. Interestingly, there’s a 20% discount offer laying on the table.
What makes this email great for me is this line “Even our product team uses our products every day”. You know why? It builds trust and excitement, showing that Obvi truly believes in what they offer.
5. Harry’s
Subject Line: How will you Describe Your SkinCare Goals?
Harry’s changed the shaving game with affordable products and a hassle-free subscription service.
Their welcome email helps new customers find the perfect skincare routine by asking a simple question: “How would you describe your skincare goals?” This makes it easy to discover the right products while creating a more personal experience.
What really makes this email pop is the clean and simple design that makes the quiz easy to follow.
Then the “SHOP NOW” button gives customers the option to skip the quiz and explore products right away.
6. Tiege Hanley
Subject Line: Invest in Your Skin, Invest in Yourself
Tiege Hanley is a skincare brand that makes things pretty simple for men. Their products are designed to create an easy, effective routine that helps men look and feel their best.
So, it’s not a surprise that their welcome email reflects this mission, warmly introducing new customers to the brand.
There’s also a 10% discount up for grabs which is clearly stated and an open VIP membership for early access to new products and exclusive deals.
What actually makes this email stand out is the phrase “Invest in your skin, invest in yourself”.
This reinforces the idea that taking care of your skin is a smart and worthwhile decision.
7. Dash
Subject Line:Welcome to Wonky, Save 40%
Dash is making a whole lot of difference, but this time it’s just a sip at a time. They turn wonky produce, the fruits and veggies others reject into delicious, refreshing drinks while helping to reduce food waste.
Their welcome email perfectly captures this mission, inviting new customers to be part of the “wonky revolution.”
Why this email is used as an example is because this intriguing phrase “sip by glorious sip” makes it unique.
8. Besame
Subject Line: We’re so happy you signed up, we got you a little gift: 10% off your next purchase.
Besame’s welcome email is a great example of how to encourage new customers to shop right from the start.
The email does two things: offers a welcome gift to thank subscribers and highlights new and exciting products to spark interest.
Eye-catching visuals make the email even more effective, showcasing products in a way that grabs attention.
Plus, the clear and direct subject line lets subscribers know what to expect, increasing the chances they’ll open the email.
9. Rtic
Subject Line: Welcome to Rtic
Rtic is a brand that builds tough, reliable gear. Their products keep ice cold for days, stand up to years of adventure, and make every moment more fun, all without breaking the bank.
Their welcome email captures this spirit, introducing new customers to high-quality gear at a fair price with perks like free U.S. shipping on orders over $35 and a no-worries return policy.
What I love about this email is how it perfectly sums up Rtic’s commitment to durable, affordable gear for every adventure.
10. Rigby
Subject Line: Thanks for signing up!
Rigby adds a modern touch to homes with its stylish flatware, glassware, and dishware. Their welcome email makes shopping easy by highlighting a free shipping code and inviting new subscribers to explore their collection.
It also has clear call-to-action buttons for different product categories. So, what makes this email really cool for ecommerce brand owners to take a clue from is that the straightforward navigation helps customers find exactly what they need without confusion.
11. Cann
Subject Line: The Best Thing to Happen to Drinking Since Drinking
Cann is actually the best thing to happen to drinking. Their social tonics give you a light, enjoyable buzz without the need to hide it.
Their welcome email is just as bold and fun, introducing new customers to the Cann experience with a playful look at how it all started.
There’s also a 15% off discount on the table and a catchy phrase “we’re going to get a little high, and get away with it”. This adds a fun, rebellious twist, making the brand’s story both entertaining and relatable.
12. Vallon
Subject Line: Thanks for joiningVallon!
Vallon makes high-quality, durable gear that you can count on for years. Every product comes with a lifetime warranty, so you know it’s built to last.
Their welcome email makes new customers feel valued. It offers access to product launches, exclusive deals, and the latest Vallon news.
With a 10% discount to use on the first order, and compelling words like “durable products you can trust”, tell me why you shouldn’t adopt this type of welcome email example.
Also you can check – What are Flows in Email Marketing?
What Makes Great Welcome Emails?
As promised at the start of the article, we scoured the internet for welcome emails that yielded the best outcomes for e-commerce, and sifted out the features constant in them. Here they are:
1. Catchy Subject and Opening
Resisting a catchy first line isn’t something most people can do, as it appeals to natural curiosity.
Employ this to your advantage with teasers, preview texts, and personalization. The cool thing with catchy subject phrases here is that you don’t have to think up one for every email.
However, it is advised you switch them on a monthly or weekly basis so they don’t sound stale. On the other hand, there are instances when your initial catchy subject phrase becomes tied to your brand.
If that happens, you must ensure it doesn’t get changed as it has unwittingly become your brand’s motto.
2. Appealing Brand Voice
Your brand voice should be one customers can easily relate to. Do not completely discard the corporate lingo, but reduce it to a necessary minimum.
This is where a little research on your potential customer base will go a long way to enable you to understand why customers buy your product.
If your products are fashion items, you should know they are not just bought to cover the body but to give the customer a feeling of beauty as well.
In this instance, your brand voice should be tailored towards making the customer feel good-looking and seen as a result of putting on your products.
A great example here can be taken from Coca-Cola, a multi-billion dollar company that appeals to the customer’s sense of refreshment.
With their visuals of Ice-cold sweaty bottles and the satisfaction shown on the faces of consumers, everyone now subconsciously associates Coca-Cola with premium refreshments. The point here is to sell the experience in your welcome email, not just the product.
3. Special Offers and Incentives
Something must give or should. Welcome emails with discounts and other incentives are self-selling strategies that work for obvious reasons. Who doesn’t like freebies or percentage cuts in product prices?
However, you must be cautious not to overreach when using this strategy to avoid losses in the long run. You can prevent such losses by setting some limits.
We suggest you limit special offers to times and seasons like Christmas, Easter, and other popular holidays. You can time this to coincide with when you make most sales to ensure the turnover rate covers potential losses.
Then, clearly state the special offer lasts for a few days, usually between 3 to 7 after the potential customer lands on your platform.
Also, give referral bonuses and discounts for customers who bring others to your platform. This will require generating referral codes which can be gotten with free code generators.
4. Call to action
Embed CTAs often in the mail, subtly at first and clearly at the end of the mail. Be careful not to sound too persuasive and desperate to make a sale.
You might consider incorporating surveys, riddles, games, and links to customer reviews. These activities can be linked to special offers for winners while giving every participant a sense of belonging.
It makes them think “if a random customer can win, then everyone is a potential winner as well”.
Conclusion
A good welcome email is more than just a hello. It’s a chance to connect with new customers, build trust, and keep them engaged.
Since welcome emails have high open rates and can boost sales, every brand should take advantage of them.
If you want a killer welcome flow that is proven to convert, all you need to do is book a FREE discovery call and leave the rest to us.
Or If you are just getting started and want to learn how to do this on your own you can check out our detailed Welcome Flow Tutorial on our Youtube Channel.
Copy this $60 MILLION DOLLAR Klaviyo Welcome Flow in Just 35 Mins!
