With text messages having an open rate of 98%, SMS-based marketing campaigns are seven times more effective than other marketing strategies like email marketing.
We’ve compiled 10 of the best SMS campaign examples to help your brand reach customers using the easiest and most accessible mobile medium of all time.
What is an SMS Campaign?
An SMS campaign is a marketing strategy that is focused on reaching people by sending them promotional or informational text messages. It works because almost everyone has a mobile phone with them all the time.
With 91% of the world owning a phone, SMS is a great way for businesses to quickly share their message directly with customers.
By creating simple and interesting messages and sending them to the right groups of people, businesses can grab their customers’ attention, build trust, and increase loyalty. This can lead to more sales and stronger connections with their audience.
10 Best SMS Campaign Examples You Can Implement
Now that you’ve known the meaning of SMS Campaign, let’s look at some of the best SMS campaign examples:
When you launch a new product, you want your customers to know immediately. Not tomorrow, not next week. Urgency matters, especially if you want to give your loyal SMS subscribers a chance to get the product before others.
SMS tend to be read in the first few minutes after they are received, so if you want to give your loyal customers first dibs or tell them early about your product launch, the best way than via text. Below are excellent examples of SMS marketing.
- “Product launch” in 48 hours! Get a preview now and be among the first to know when it becomes available.
- We are thrilled to announce our new product launch happening today! Pre-order now and receive 20% off your purchase.
Product launch SMS Campaign By MATE
2. Flash Sales
Knowing that your SMS will most likely be viewed within three seconds allows you to make time-sensitive sales, especially if your customers have push notifications enabled.
Flash sales are an excellent method to provide a sense of urgency to your SMS campaign at a speed that no other medium can match.
Texting means faster open times and faster reactions to your campaign, especially since SMS allows you to contact your target demographic immediately.
Some good examples of flash sales SMS marketing include:
- “24 HOURS ONLY! Get 50% OFF sitewide. Shop now before it’s gone”
- “Flash Sale Alert! Save up to 40% TODAY ONLY. Don’t miss out”
- “Time’s ticking! Flash Sale ends at midnight, shop & save big now”
Flash Sale SMS Campaign By CALPAK
3. Giveaways
One of the most common SMS marketing use cases is giveaways. This method, if nothing else, can help you build your SMS contact list and collect contact information from potential leads.
In exchange for their opt-in, you could offer your audience the opportunity to win a trip or package that is related to your company.
Below is a great example of Giveaway SMS Marketing:
- Don’t miss out on this amazing opportunity! Signup now and get a chance to win Avocado free for a year!
- To sign up, simply text “GIVEAWAY” to 345345 and you’ll automatically be signed up for a chance to win.
Example of a SMS Giveaway Campaign
4. Abandoned Cart
When a customer picks some goods but abandons their cart before making a purchase, this tiny tool pops up to gently encourage them to complete their purchase.
But imagine when you send a reminder to your customer that they have left something in their cart, knowing they will see the message nearly instantly.
According to research, cart abandonment recovery messages have a click-through rate of roughly 36%, compared to 3.2% for emails, so it’s always worth following up to make sure you make the sale.
Below are some examples of abandoned cart reminders:
- Your cart still has goodies in it! Here’s a 10% off coupon to help you out. Finish your purchase here [link]
- Looks like you forgot something! Your cart still has items waiting for you. Finish your order here [link]
- Hey, we saw you left some things in your cart. Place your order now, and we’ll ship them to you ASAP!
Abandoned Cart SMS Campaign by Qalo
5. Delivery Tracking
Tracking products as they are delivered may not appear to be a marketing strategy. However, when done correctly with appropriate branding, and attention to detail, it can grow customer relationships.
SMS marketing is all about improving the customer experience, and tracking the location of delivery shows that you care enough about transparency and foresight to ensure that your consumer receives what they bought.
Here are some great examples
- Your order has just been shipped! You can track its progress HERE.
- Your package will be delivered on Wednesday, June 18. Track your delivery HERE.
- Your order has been delivered! Enjoy your Suspender Deluxe Leggings, and if you have any inquiries you can always text us.
Abandoned Cart SMS Example
6. Promotional
Promotional messages are probably the most popular SMS campaign strategy as far as use cases go. The old-fashioned strategy of providing a promotional code to boost marketing efforts is still successful, and SMS just makes it better.
You can connect with customers who have signed up for your SMS messages by offering special codes, free gifts, big discounts, and early access to deals.
The power of SMS marketing comes from making subscribers feel special, which makes it exciting and rewarding for them. Example:
- Hi, it’s Joe from XYZ Store! Thanks for joining our SMS list! Here’s a 20% off coupon for your next order. Show this text at checkout or use the code “XXXXXX” online.
- We appreciate you! Here’s a 15% off coupon for your next order. Just show this text at checkout or use the code “XXXXXX” online.
Promotional SMS Campaign From Purity Coffee
7. Browse Abandonment
A browse abandonment SMS campaign is used to remind people about the products they looked at on your website but didn’t add to their cart or purchase. It’s a gentle nudge to bring them back and encourage them to buy, using text messages instead of emails.
This marketing campaign’s strategy is effective because it is direct and personal. Since most people check their phones regularly, SMS messages have high open rates and are a great way to reconnect with potential customers.
Below are amazing browse abandonment SMS Marketing examples:
- Hi, we noticed you were checking out [product name]. Still interested? Grab it here before it’s gone
- Hey, [product name] is almost sold out! Don’t miss your chance. Click here to order now.
- Still thinking about [product name]?Here’s 10% off to make it yours! Use code SAVE10 at checkout.
- Hi, [product name] is a customer favorite! Don’t miss out, get yours here [Link]
- You loved [product name], so here’s a special offer! 15% off for the next 24 hours. Shop here
Browse Abandonment SMS Campaign Example
8. Two Way Journeys
Two-Way Journeys in SMS campaigns allow businesses to engage in a back-and-forth conversation with customers. These campaigns use automated messaging flows that respond to customer inputs, enabling personalized interactions.
For example, a customer might text a brand asking about product availability, and the system can reply with details or follow-up questions. This creates a dynamic and interactive experience.
Take a look at this example from Litter- Robot:
Two Way Journey SMS Campaign From Litter Robot
9. Time-sensitive Offers
An SMS is the most effective technique to ensure that your customers have the highest opportunity of participating in a limited-time deal. To maximize the effectiveness of your marketing SMS message, add some urgency.
The SMS’s popularity comes in large part from the fact that collectors do not want to miss out on a limited edition character or variant that they simply must have. We’ve provided a perfect example below:
- TODAY ONLY: Get free US shipping sitewide. Snag your gifts before shipping cost increase next week Retention labs
Time Sensitive SMS Campaign From Blender Eyewear
10. Non-Promotional SMS campaigns
Non-promotional SMS campaigns focus on engaging your customers without discounts. Instead of offering deals, you use these messages to provide customers value through useful information, updates, or reminders.
Non-promotional texts can strengthen the relationship between your brand and your customers by offering helpful content, or just keeping them in the loop. Take a look at these:
- We know Mother’s Day can be a tough time for some, so if you would like to pause our texts related to Mother’s Day, Reply with PAUSE.
Hello! We hope you’re enjoying your recent purchase! We’d love your feedback. How would you rate your experience? Reply with 1-5.
Non Promotional SMS Campaign From Reserve Bar
Conclusion
You’ve seen a few examples to spark your creativity, it’s time to plan your next SMS marketing campaign. However, you need a top-rated SMS platform for your marketing campaign like Attentive, MailChimp, Klaviyoetc
Our team at Retention Labs understands consumer tolerance and the most effective strategies for scaling your SMS marketing efforts.
If you’re ready to speak with a professional about building an SMS marketing for ecommerce or business, then book a free discovery call with us today.
