Have you ever gotten an email from an ecommerce store that got you in your feelings? It was not the usual “buy from us” or “subscribe to our newsletter” slogan, but more of a heartfelt message that understood what you needed at the time.
If you’re a business owner, these are the types of emails your target audience are dying to read. Interestingly, a survey found that nearly 80% of customers enjoy getting marketing emails.
So, with daily email users expected to hit 4.73 billion globally by 2026, now is the perfect time to know how to write an ecommerce email and connect with shoppers. Partnering with an experienced ecommerce email marketing agency can help you maximize engagement and drive sales. Let’s dive in!
How to Write E-commerce Emails That Actually Work
If you need tips on how to write ecommerce emails that converts leads to customers in less than nanoseconds, here is how to get it done:
To write a perfect e-commerce email, the first thing you need to do is to identify and set the major goal of your email campaign. The goal could be to create awareness for a new product, or to increase your sales conversion.
Whatever your goal is, make sure that the content of your emails revolves around it. Let it be clear enough to your recipients so that they can take the required action.
2. Create a Buyer Persona Based on Your Audience
If you want to write an email or your e-commerce business that will produce positive results, you need to understand your target audience. You’ll have to know what they like, what makes them happy, and what stresses them out.
For example, if you sell backpacks, your customers might be students who carry books, snacks and maybe a laptop. They are always rushing around so they need high-quality materials that are light and very strong.
They also like something stylish to show off to their friends. With this in mind, you can write emails that make them get excited and patronize you.
You can come up with something like, “Tired of boring backpacks? Our packs are lightweight, look cool, and hold everything you need” Always imagine the person you’re talking to, and write as if they’re sitting right in front of you.
3. Use Words That Your Target Audience Would Use
When writing e-commerce emails, it is important you connect to your audience by speaking the language they speak.
What this means is that you should make use of words and phrases that are familiar to your target audience.
For example, if you’re marketing to gym enthusiasts, terms like “leg day” or “personal best” instantly resonate because they’re part of their everyday vocabulary.
Similarly, for gamers, phrases like “GG” (good game) or “level up” make the message feel relatable.
When people see the language they use themselves, they’re more likely to engage with your emails, as it feels personal and relevant.
To achieve this, research how your audience communicates. Pay attention to social media comments, forums, or even customer reviews.
4. Have a Clear Call-to-Action (CTA)
Having a clear call to action means that ideally you want to have the entire email focused one goal. For example, if you’re promoting a new product, make sure the entire email talks only about that product and doesn’t talk about anything else. So, all your CTA Buttons should be aimed towards that one goal. Meanwhile, here are more examples of CTAs:
- Visit our blog
- Sign up for an event
- Watch a video
- Claim a discount
- Browse through our product pages
- Explore our bestsellers
5. Write Benefit-Oriented Copy
The fact remains that people don’t really care about the technical details of your product. Rather, they care about how it is beneficial to them. So, you’ll have to talk less about the features of your product, and focus on letting your customers know how the features of your product will be helpful to them.
For instance, let’s say you are selling water bottles and you want to get customers to buy. Instead of saying, “This water bottle is insulated.” You can say, “This bottle keeps your water ice-cold all day.”
Did you notice the difference? The former statement is just talking about the features of the product. However, the latter is talking about the problems the product solves.
You need to talk about the benefits in a simple way so people can quickly see why they need it. When they understand how your product makes their life better, they’ll want to buy it.
According to Statista, people spend an average of 10 seconds reading brand emails. So, for your emails to get better results, you need to craft it in a way that it goes straight to the point and it clearly communicates your message. Write like you’re talking to someone who’s busy.
For example, instead of saying, “Our new collection has just arrived, and we are so excited to share it with you,” you could say, “New collection is here. Check it out now!”
Also, make sure your email is easy to scan through. Your recipients should be able to glance through and know what the email is asking them to do in just a few seconds. Do not use big grammar and try to sound fancy.
This will easily bore the reader. Just go direct and say what you want to say while using easy to understand grammar.
Now that you have applied all the points we discussed here and you have come up with a good e-commerce email, don’t just hit the send button yet. Make sure you reread your email multiple times before sending it.
While rereading it, look out for grammatical errors, typos, and other mistakes. Also, you can use a grammar checker to help you correct the errors you make while drafting your email.
An email that is full of errors will make you look tacky and unserious to your subscribers and may also trigger spam checkers. So, proofread thoroughly and make the necessary corrections.
Conclusion
Actually, e-commerce emails need proper planning and execution. They should be able to create and nurture a healthy relationship with your target audience, and get them to make a purchase.
If you are looking for a seasoned Ecommerce email marketing team of experts to handle your Email and SMS marketing, book a free discovery call today!
