Client Overview
Our client, a leading backpack brand, came to us with a growing business but significant untapped potential in their email marketing efforts. They were missing out on substantial revenue due to a lack of email marketing infrastructure and struggling with severe deliverability issues that were limiting their reach.
Challenges:
- No Email Marketing Setup
The brand had no automated email flows or consistent campaigns, which meant they were leaving money on the table. - Severe Deliverability Issues
Their email deliverability was a disaster, with open rates below 7% and most emails landing in spam folders. - Zero Revenue from Email
Without an email marketing strategy, they weren’t seeing any direct revenue from one of the most cost-effective channels in eCommerce. - Missed Opportunities
Without any email setup, they were missing out on repeat purchases, cart abandonment recovery, and other essential revenue-driving strategies.
Our Approach
We tackled these issues head-on with a comprehensive email marketing strategy focused on driving immediate results while setting them up for long-term success.
- Complete Email Flow Setup
We built a robust email marketing infrastructure from scratch, including automated flows like Welcome Series, Abandoned Cart, Post-Purchase, and Win-Back sequences. This ensured the brand stayed top of mind for customers throughout their journey. - Regular Campaigns
In addition to automated flows, we created and deployed targeted email campaigns around product launches, promotions, and seasonal events, keeping the audience engaged. - Deliverability Fix
To tackle the deliverability issues, we implemented a simple yet effective trick to warm up their domain, clean their list, and improve engagement. This resulted in open rates skyrocketing to over 50%, with emails landing squarely in the inbox instead of spam. - Driving Revenue
Within 90 days, the brand saw over $500K in additional monthly revenue generated solely from email marketing. By creating a data-driven, customer-centric email strategy, we turned email into one of their most profitable channels.
Results:
- Open Rates Improved from 7% to over 50%
By cleaning up their email list and using advanced segmentation, we drastically improved engagement and deliverability. - $500K in Additional Revenue in 90 Days
Email marketing, once a non-existent channel, became a major revenue driver for the brand, generating over $500K in just 90 days. - Automated System for Long-Term Success
With fully optimized email flows and consistent campaigns, the brand now enjoys a fully automated system that generates revenue around the clock.